Craft Sportswear

Craft of Scandinavia is a renowned performance apparel brand specialized in technical sports garments. The brand's history is deeply rooted in performance science, having been established in Borås, Sweden, in 1973. It initially gained fame for developing high-tech baselayers for Swedish Air Force pilots, focusing on moisture management and thermal regulation. This technical foundation eventually transitioned into professional sports, particularly cross-country skiing, running, and cycling.

Today, the brand is part of the New Wave Group AB, a Swedish investment company focused on the sports, gifts, and corporate promotional sectors. While the design and engineering remain headquartered in Sweden to preserve their functional Scandinavian heritage, production is distributed across various global manufacturing hubs to ensure technical precision and scale. Craft remains a primary choice for elite athletes and national teams globally, particularly in endurance disciplines.