Asics sportswear

ASICS is a global powerhouse in the athletic industry, renowned for its commitment to high-performance footwear and apparel. The brand's journey began in 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the vision of promoting youth health through sports following World War II. In 1977, the company underwent a significant transformation, merging with GTO and JELENK to form ASICS Corporation. The name itself is a profound acronym for the Latin phrase Anima Sana In Corpore Sano, which translates to "A Sound Mind in a Sound Body."

Manufacturing for ASICS is a global operation. While the company maintains advanced production facilities in Japan—particularly for its premium, hand-made series in Tottori and research-driven prototypes in Kobe—the majority of its mass-market products are manufactured in Southeast Asia and China. Vietnam, Indonesia, and Cambodia serve as primary hubs for footwear assembly due to their established supply chains and expertise in athletic shoe production.

Today, ASICS Corporation remains an independent, publicly traded entity listed on the Tokyo Stock Exchange. It is not owned by a larger conglomerate, making it the ultimate owner of its portfolio, which includes the iconic Onitsuka Tiger lifestyle brand and the fitness platform Runkeeper. The company continues to be headquartered in Kobe, Japan, staying true to its roots while serving a global market.