Weetabix breakfast cereal

Weetabix is an iconic whole grain wheat breakfast cereal known for its distinct palm-sized biscuit shape. Invented in the 1920s, it has become a staple of the British breakfast table, praised for its high fiber and low sugar content.

The brand was originally founded in the United Kingdom and remains headquartered in Burton Latimer, Northamptonshire. While the UK facility serves much of Europe and the domestic market, the product is also manufactured in international facilities to serve local markets in Africa and North America. After a period of ownership by Bright Food of China, the brand was acquired by Post Holdings in 2017, aligning it with a major global portfolio of consumer goods.