Bitburger Premium Pils beer

Bitburger is one of Germany's most famous brewery brands, best known for its signature Premium Pils. Founded in 1817 by Johann Wallenborn in Bitburg, Eifel, the brewery has remained a cornerstone of German brewing traditions for over two centuries. The brand is famously associated with the slogan "Bitte ein Bit."

All Bitburger beer is produced in the town of Bitburg, Germany, using deep-well water and local ingredients according to the German Purity Law (Reinheitsgebot). Unlike many large beverage brands, Bitburger is not owned by a global conglomerate; it remains a family-owned business under the Bitburger Braugruppe GmbH. The Simon family has maintained ownership for seven generations, ensuring that the brand maintains its independent heritage and regional identity while exporting to over 90 countries worldwide.