Saucony athletic footwear and apparel

Saucony is a premier American brand specializing in high-performance athletic footwear and apparel. Founded in 1898 in Kutztown, Pennsylvania, the company's name is derived from the Saucony Creek, along which its first factory was established. The iconic logo, featuring a river with three boulders, pays homage to this origin and symbolizes the brand's core tenets of performance, health, and community.

Over the decades, Saucony transitioned from a local manufacturer to a global leader in the running industry. The brand gained significant acclaim in the 1970s and 80s with models like the Trainer 80 and the Jazz. Its evolution involved several corporate shifts, including acquisition by Hyde Athletic Industries in 1968, followed by Stride Rite and Collective Brands, before eventually being acquired by Wolverine World Wide in 2012.

While Saucony maintains its design and innovation roots in Massachusetts, its manufacturing has expanded globally to meet technical and scale requirements. Production is primarily centered in Vietnam, China, Indonesia, and Cambodia. By 2026, the brand's ultimate owner, Wolverine World Wide, has focused on diversifying its supply chain away from China toward other Southeast Asian hubs to ensure quality and operational efficiency while continuing to lead in footwear technology.