Arena swimwear

Arena is a premier international brand specializing in competitive swimwear and water sports equipment. Founded in 1973 by Horst Dassler, the son of the Adidas founder, the brand was born out of a passion for aquatic sports after witnessing Mark Spitz's historic performance at the 1972 Munich Olympics.

Today, Arena is recognized globally for its high-performance tech suits and athletic apparel. While its roots are tied to German entrepreneurship and its headquarters are in Tolentino, Italy, the brand is currently owned by the Swiss investment firm Capvis. Manufacturing is distributed across multiple countries, primarily in Asia and Europe, to cater to a global market of professional and recreational swimmers.