HARIBO Goldbears Gummy Candy

Haribo, a name synonymous with gummy candies worldwide, was founded in 1920 by Hans Riegel in Bonn, Germany. The brand's name is an acronym for Hans Riegel Bonn. Its most iconic product, the 'Dancing Bear' (precursor to today's Goldbears), was introduced in 1922. Over the last century, Haribo has grown from a small backyard operation into a global confectionery powerhouse, remaining a family-owned enterprise through generations.

While the brand's heart and headquarters remain in Germany, Haribo's manufacturing footprint is truly international. In addition to multiple production sites across Europe, including Spain and the UK, Haribo opened its first North American manufacturing facility in Pleasant Prairie, Wisconsin, in 2023 to meet growing demand in the United States. Today, the brand is managed by the third generation of the Riegel family, maintaining its status as one of the few large-scale independent confectionery companies in the world.