Reese's Pieces

Reese's Pieces are a well-known confectionery product consisting of peanut butter candy center encased in a crunchy candy shell. Originally introduced to the market in 1978, the product was designed to capitalize on the massive popularity of the Reese's Peanut Butter Cup by offering a bite-sized, non-melting alternative. The brand gained iconic status globally following its prominent product placement in the 1982 film E.T. the Extra-Terrestrial.

While the brand is synonymous with American candy culture, manufacturing occurs primarily in North America, with major production facilities located in Hershey, Pennsylvania, and Smiths Falls, Ontario. The product's formulation focuses on a distinctive peanut butter fudge filling, differentiating it from other shell-coated candies that typically use chocolate centers.

The brand is a flagship property of The Hershey Company. Over the decades, it has expanded from its original orange, yellow, and brown colors to include various seasonal editions and inclusion in other snacks like cereal and cookies, maintaining its position as a staple in the global sweets market.