Barebells Protein Bar

Barebells is a Swedish brand that has become a global leader in the protein snack industry. Launched in 2016, the brand focuses on healthy, protein-rich snacks that do not compromise on taste, famously marketed as being free from added sugar and high in protein.

Research indicates that while the brand is Swedish, production is distributed across various European countries to meet global demand. Barebells is part of the Vitamin Well group, which was founded in Stockholm. The parent company changed ownership hands in recent years, with the multinational private equity firm Bridgepoint acquiring a majority stake to fuel international expansion, though the functional food roots remains firmly in Sweden.