Rituals The Ritual of Ayurveda Body Cream

Rituals is a lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand focuses on transforming everyday routines into meaningful rituals, drawing inspiration from Eastern traditions. The Ritual of Ayurveda line, specifically, is inspired by the ancient Indian philosophy of balanced living.

Most Rituals products are manufactured in Europe, primarily in the Netherlands and neighboring countries, as part of their commitment to high-quality standards and sustainability. The EAN-13 barcode provided (8714319030017) confirms the Dutch origin prefix (87).

Ownership remains largely private. The brand was founded under the company Rituals Cosmetics Enterprise B.V., and it continues to operate as an independent global corporation with Cloosterman at the helm. It has grown into a major international presence with thousands of points of sale worldwide, maintaining its headquarters in the Netherlands.