Innocent Orange Juice

Innocent is a prominent brand known for its juices and smoothies, founded in 1999 in London by three university friends. The brand quickly gained popularity through its quirky marketing and commitment to using 100% natural ingredients without added sugars or preservatives. Over time, it became one of the leading names in the European beverage market, emphasizing social responsibility and sustainability, notably through its B Corp certification and a pledge to donate a portion of its profits to charity.

In 2013, The Coca-Cola Company completed its acquisition of Innocent, making it the ultimate owner. Today, the brand's primary manufacturing hub is "the blender," a carbon-neutral factory located in the Port of Rotterdam, Netherlands, which handles a significant portion of its European production to reduce logistics-related emissions. While the brand originated in the United Kingdom, its operations and supply chain are now integrated into the global infrastructure of its parent company, ensuring wide distribution across the Nordic region and beyond.