Kleenex Balsam Facial Tissues

Kleenex is one of the most iconic household brands in the world, specifically known for its facial tissues. The product shown is the Kleenex Balsam variant, which features a protective balm containing aloe vera and vitamin E designed to soothe the nose. This brand has become so ubiquitous that 'Kleenex' is often used as a genericized trademark for facial tissues in many countries.

The Kleenex brand was originally conceived by the Kimberly-Clark Corporation in the United States during the early 1920s. Initially, the product was marketed as a cold cream remover before the company pivoted to marketing it as a disposable handkerchief. This shift in strategy revolutionized personal hygiene and catapulted the brand to international success.

Today, Kleenex remains a flagship brand of Kimberly-Clark. While the brand originated in the USA, production for the UK and European markets is localized, with significant manufacturing facilities located in the United Kingdom (such as the Flint mill in North Wales). Kimberly-Clark operates a global supply chain to meet widespread demand, ensuring that while the ultimate ownership remains American, the manufacturing footprint is truly international.