Marabou M Chocolate Bar

Marabou is one of Sweden’s most beloved chocolate brands, with a history dating back to 1916. The specific product shown is 'M', which features peanut-filled chocolate pieces. Marabou was founded by the Norwegian chocolatier Johan Throne Holst, who already owned the Freia brand in Norway. Since the 1990s, the brand has been under the ownership of large international food conglomerates.

While the brand is deeply rooted in Swedish culture and was originally manufactured exclusively in Upplands Väsby, production for certain formats (like smaller bars or specific candy bag items) has been shifted to other European facilities within the parent company's network, specifically in Lithuania. Today, Marabou is owned by the American multinational Mondelēz International.