Champion sportswear

Champion is an iconic American sportswear brand that has become a staple in both athletic performance and casual streetwear. Founded in the early 20th century, the brand gained significant recognition for inventing the hoodie and the reverse-weave sweatshirt, innovations that revolutionized the garment industry. Its products are characterized by the classic 'C' logo, which has become a symbol of quality and collegiate style worldwide.

While the brand's creative and strategic roots remain firmly in the United States, its manufacturing operations are distributed globally. Champion products are manufactured in several countries, including Vietnam, Honduras, Jordan, and others, to meet the high demand of its international consumer base. This global supply chain allows the brand to maintain its presence in diverse markets while adhering to large-scale production requirements.

Ownership of the Champion brand has seen significant transitions in recent years. Long held by HanesBrands Inc., the brand was sold in 2024 to Authentic Brands Group, a global brand management firm. This acquisition placed Champion under the same umbrella as other major lifestyle and apparel names, shifting its headquarters management within the United States while focusing on expanding its global licensing and retail footprint.