San Carlo Potato Chips

San Carlo is Italy's most recognized brand of potato chips and savory snacks, representing a significant portion of the Italian snack market. The brand's history dates back to 1936 when Francesco Vitaloni opened the 'Rosticceria San Carlo' in Milan, named after the nearby church of San Carlo al Lazzaretto. Since then, it has evolved from a local rotisserie into an international industrial powerhouse.

Today, San Carlo Gruppo Alimentari S.p.A. remains a family-owned enterprise, currently led by the third generation of the Vitaloni family. The company operates several production plants across Italy, ensuring that the majority of their products are manufactured within their home country to maintain quality standards and authentic Italian flavor profiles.

As of 2024 and looking forward, San Carlo remains the ultimate owner of its brand portfolio. The company has maintained its independence despite the global trend of consolidation in the snack industry, continuing to operate from its historic headquarters in Milan while exporting its wide range of traditional and flavored chips to various international markets.