Lynx body spray

Lynx is a widely recognized brand of male grooming products, including body sprays, deodorants, and shower gels. The brand was originally launched in France in 1983 as Axe. However, in certain markets such as the United Kingdom, Ireland, Australia, New Zealand, and China, it was rebranded as Lynx due to trademark issues with the name Axe.

Today, Lynx remains a lead brand under the Unilever umbrella. While the brand concept and original product range originated in France, manufacturing takes place in various locations globally to meet regional demand. Common production sites include the United Kingdom, Australia, and various facilities across Europe and Asia.

As of 2026, the brand is owned by Unilever, a British multinational consumer goods giant. Unilever manages a vast portfolio of personal care, food, and home care brands. Lynx continues to be marketed as a premium yet accessible grooming product, maintaining its position through aggressive marketing campaigns and frequent fragrance innovations.