S&B Wasabi Paste

S&B wasabi is one of the most recognizable condiments globally, particularly associated with the popularization of Japanese cuisine. The brand originates from Japan, where S&B Foods Inc. was the first company to successfully develop and market a curry powder in the country before pioneering the production of tube-based wasabi paste.

Today, the product is primarily manufactured in Japan to ensure quality standards and authentic flavor profiles. S&B Foods Inc. remains the ultimate owner and operator of the brand, maintaining its headquarters in Tokyo. The company is a leader in the spice and seasoning industry and distributes its products worldwide through various international subsidiaries and local distributors to meet the global demand for authentic Japanese seasonings.