Lavazza Crema e Gusto Ground Coffee

Lavazza is an iconic Italian coffee brand, particularly famous for its Crema e Gusto blend, which is recognized by its distinctive orange and blue packaging. The barcode in the image specifically identifies this dark-roasted, creamy blend, which is a staple in Italian households and globally exported.

Founded in Turin in 1895, the brand has remained family-owned throughout its history. While Lavazza has expanded its manufacturing footprint to include facilities in France, Brazil, and India to serve international markets, the primary production and the original blending expertise remain centered in Italy. The company is currently a global leader in the coffee industry, known for inventing the concept of coffee blending.