Fairy Liquid Dishwashing Detergent

Fairy is one of the most recognizable household brands globally, originally established in Newcastle-upon-Tyne in the late 19th century by Thomas Hedley & Co. The brand was acquired by Procter & Gamble in 1930 and has since become a market leader in the dishwashing segment. While the brand has British roots, it is now part of a global portfolio.

The specific product shown in the image is manufactured in the United Kingdom, as indicated by the label 'Fabricado em/ no Reino Unido'. It is owned by the American multinational corporation Procter & Gamble (P&G), which manages the brand's global distribution and formula development. In the Portuguese market, it is commonly distributed through P&G's local subsidiaries, maintaining its position as a premium choice for manual dishwashing.