Rexona Antiperspirant Stick

Rexona, also known as Sure, Shield, or Degree depending on the market, is a global powerhouse in the personal care industry, specifically within the deodorants and antiperspirants category. The product shown in the image is a stick application, manufactured in Poland as indicated on the packaging. Poland serves as a significant manufacturing hub for personal care products distributed throughout the European market.

The history of the brand dates back to 1908 in Australia, where it was created by pharmacist Alice Sheffer. Her aim was to provide a new kind of personal care product with effective ingredients that were also skin-friendly. Since then, the brand has evolved from a small Australian startup into a leading global name recognized for its high-performance formulations designed to work in sync with body movement.

Today, Rexona is owned by Unilever, a British multinational consumer goods company. Unilever acquired the brand's original parent company (Rexona Proprietary Ltd) in the early 20th century. As of 2026, Unilever remains the ultimate owner company, managing the brand from its global headquarters in London. The company operates through various local subsidiaries globally to handle distribution and local brand management.