ZYN Menthol Ice Nicotine Pouches

ZYN is a market-leading brand of tobacco-free nicotine pouches that has seen explosive growth in the 21st century. Originally developed in Sweden by Swedish Match, the product was designed as a modern, smoke-free alternative to traditional snus, utilizing nicotine salts instead of tobacco leaf.

Manufacturing of ZYN is primarily split between Sweden and the United States, with a major production facility located in Owensboro, Kentucky, to meet the surging demand in the North American market.

In late 2022, the brand underwent a significant ownership change when Philip Morris International (PMI) acquired Swedish Match for approximately $16 billion. This acquisition has positioned ZYN as a flagship product in PMI's global strategy to transition toward a smoke-free future. Today, the brand is managed as part of PMI's smoke-free product portfolio, with headquarters in Stamford, Connecticut, and Lausanne, Switzerland.