Old Spice Deep Sea Deodorant Stick

Old Spice is one of the most iconic American grooming brands, originally founded in 1937 by William Lightfoot Schultz through his company, Shulton, Inc. Initially launched with products for women, the brand quickly pivoted to men's grooming, where it found its lasting identity with its signature sailing ship logo. For decades, it remained a staple of American personal care under Shulton until a major corporate transition in the late 20th century.

In 1990, the multinational consumer goods giant Procter & Gamble (P&G) acquired the Old Spice brand from Shulton. Under P&G's ownership, the brand underwent a massive revitalization, transforming from a traditional brand for older generations into a contemporary leader in the male grooming market with a wide range of body washes, antiperspirants, and deodorants like the Deep Sea variant seen here.

Today, Old Spice is manufactured in various locations across the globe to serve its international markets. Significant production facilities are located in the United States, Mexico, and Poland, among others. The brand remains a core asset of Procter & Gamble, which is headquartered in Cincinnati, Ohio, and manages the global distribution through its various regional subsidiaries.