Martini Vermouth

Martini is one of the most recognizable global beverage brands, specializing in Italian vermouth and sparkling wines. Founded in the mid-19th century in Pessione, Italy, the brand has become synonymous with the 'aperitivo' culture and is a cornerstone of classic mixology, most notably in the Martini cocktail. Manufacturing continues to be centered in Italy, particularly at the original Casa Martini plant in Pessione, which ensures the preservation of traditional recipes and high-quality botanical infusions.

In 1993, the Martini & Rossi brand underwent a significant corporate evolution when it merged with the Bacardi Group. This acquisition integrated the Italian icon into one of the largest privately held spirits companies in the world. Today, the brand operates as a key prestige asset within the Bacardi portfolio, maintaining its Italian identity while leveraging a global distribution network.