FUN Light Strawberry

FUN Light is a highly popular brand of sugar-free concentrated soft drinks, commonly referred to as squash or saft in Scandinavia. Launched in the late 1990s, it gained quick traction by targeting health-conscious consumers with a variety of intense fruit flavors without the added calories of traditional sugar syrups.

The brand was originally developed by the Norwegian consumer goods conglomerate Orkla. Today, it remains a flagship brand within the Orkla group's portfolio, specifically under the Orkla Foods division. While it is a staple in Norway and Sweden, production is strategically localized to serve these markets efficiently, with much of the Swedish supply originating from production facilities within the country.

As of 2026, FUN Light remains under the ultimate ownership of Orkla ASA. The brand continues to dominate the sugar-free cordial segment in the Nordic region through constant flavor innovation and a strong commitment to local manufacturing and distribution networks.