YES Platinum All-in-One Dishwasher Tablets

YES is a leading brand of dishwashing detergent specifically branded for the Swedish and Finnish markets. While it is marketed globally under names like Fairy and Dreft, the YES brand has a deep heritage in Scandinavia as a reliable household stapel. The product shown, YES Platinum All-in-One, is a high-performance dishwasher tablet designed for tough industrial-level cleaning in domestic machines.

The brand is currently owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing for the European market, including the dual-chamber capsules seen here, typically occurs at large-scale facilities in Belgium (such as the plant in Mechelen). P&G manages the brand through its international subsidiaries, ensuring localized marketing and distribution across the Nordic region.