Sportlife Smashmint gum

Sportlife is a prominent Dutch brand of chewing gum, widely recognized in the Netherlands and Belgium for being the first to introduce sugar-free chewing gum packaged in blisters. Founded in 1981, the brand quickly established itself as a market leader in the functional confectionery segment. Manufacturing takes place across several European facilities, with a focus on modern, efficient production methods.

Originally launched by Leaf Holland, the brand has transitioned through various ownership structures within the European confectionery industry. Today, Sportlife is owned by Cloetta AB, a Swedish confectionery company with a history dating back to 1862. Cloetta manages a vast portfolio of local heritage brands, ensuring Sportlife maintains its position as a household name through continuous innovation in flavors and packaging, such as the widely used plastic pots seen in this image.