Orion Choco Pie

Orion is a world-renowned brand most famous for its Choco Pie, a marshmallow-filled chocolate cake snack. The brand originated in South Korea and has grown into one of the top global confectionery companies. Orion’s history dates back to the mid-20th century, evolving from its roots as Tongyang Confectionery Corp into a diversified global food provider.

While the brand is deeply rooted in South Korea, manufacturing is decentralized to meet global demand. Orion operates massive production facilities in Vietnam, China, and Russia, alongside its primary manufacturing bases in Korea. This strategic placement allows the company to cater to different regional tastes while maintaining its signature quality and texture.

Ownership of the brand remains within the Orion Holdings group, a South Korean conglomerate. The company operates as an independent entity, focusing heavily on R&D and international market expansion. Orion’s success is largely attributed to its 'Jeong' (affection) marketing campaign, which has helped the brand become a cultural staple in many Asian and Eastern European markets.