XXXX Gold Lager

XXXX (pronounced 'four-ex') is a quintessential Australian beer brand with a history dating back to 1878. It was established by the Castlemaine Brewery in Milton, Brisbane, which remains its historic and primary production home today. The brand’s name follows a traditional grading system for beer strength, with the 'four-ex' designation traditionally representing a high-quality strong ale. Over the decades, XXXX has become an iconic symbol of Queensland culture.

Today, the flagship product is XXXX Gold, a mid-strength lager that has frequently held the title of Australia's best-selling beer. While the brand is deeply rooted in local Australian heritage, its corporate ownership has evolved through various mergers. It is currently managed by Lion, one of the largest beverage companies in Oceania. The ultimate ownership lies with the Japanese conglomerate Kirin Holdings, which acquired Lion in 2009, integrating this Australian staple into a global portfolio of beverage and health science brands.