Air Up water bottle

Air up is a revolutionary hydration system that uses scent pods to trick the brain into perceiving flavor while drinking plain water. Founded in 2019, the brand has grown rapidly from a university project into a global lifestyle company. By utilizing physiological retro-nasal olfaction, it provides a sugar-free, additive-free drinking experience through aromatic pods.

The brand's production strategy is decentralized to optimize logistics. While many components are manufactured in Germany and Austria to maintain European quality standards and reduce carbon footprints for that market, the brand also utilizes facilities in China and Turkey for specific components and pods. Ownership remains private, led by the original founders and backed by significant international investors, including major beverage industry players.