Maurten Gel 100

Maurten is a Swedish sports nutrition brand that gained global recognition for its patented hydrogel technology, which allows athletes to consume high amounts of carbohydrates without gastrointestinal distress. The brand was founded in 2015 by Olof Sköld and is headquartered in Gothenburg, Sweden. Its products, which include drink mixes, gels, and bicarb systems, are staples in elite endurance sports, famously used by marathon world record holders.

Manufacturing for Maurten products is primarily centered in Scandinavia, with production facilities located in Denmark and Sweden. These facilities are strictly monitored for quality and are certified under international food safety standards. The company maintains a minimalistic approach, using only natural ingredients to ensure the integrity of the hydrogel structure.

Ownership of Maurten remains largely independent, though the company has secured significant growth capital through private equity. In 2024, the brand raised approximately €20 million in a Series B funding round led by IRIS Ventures, with participation from existing investors such as Dan Sten Olsson of the Stena Sphere. This investment is aimed at expanding the brand's reach from the sports arena into medical applications, ensuring it remains at the forefront of carbohydrate research through 2026 and beyond.