Lift light Orange Maracuja

Lift is a popular brand of fruit-flavored soft drinks, and the Orange Maracuja (Passion Fruit) light version shown here is a staple in the German beverage market. Originally founded in Germany in the 1970s, the brand was developed to offer refreshing fruit-based carbonated drinks.

Today, the brand is owned by The Coca-Cola Company, a global beverage leader headquartered in the United States. In the German market, the product is typically manufactured and distributed by Coca-Cola Europacific Partners (CCEP) Deutschland GmbH. These products are often sold in reusable 'Mehrweg' bottles, reflecting local environmental standards and consumer preferences in Germany.