Made O'Meter
Discover where a brand or product originates
Burt's Bees is a globally recognized pioneer in natural personal care products. The brand's journey began in 1984 in Maine, USA, when Burt Shavitz and Roxanne Quimby started selling honey and candles made from beeswax. The brand achieved massive commercial success with the launch of its iconic Beeswax Lip Balm, which remains a bestseller worldwide for its natural ingredients and effective hydration.
While the brand maintains its headquarters in Durham, North Carolina, and produces many of its core products in the United States, its manufacturing network has expanded to meet global demand. The brand focuses on sustainable sourcing and 'Earth Friendly' packaging, positioning itself as a leader in the natural beauty market.
In late 2007, Burt's Bees was acquired by The Clorox Company. Under Clorox's ownership, the brand has scaled significantly and entered numerous international markets while maintaining its commitment to no animal testing and natural formulations. Today, it operates as a specialized subsidiary within Clorox's global portfolio, focusing on the high-growth personal care and wellness sectors.
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