Made O'Meter
Discover where a brand or product originates
Keen's Mustard is an iconic brand with a history dating back to 1742 when it was first produced by the Keen family in London. For centuries, it has been celebrated for its 'unequalled flavour' and distinctive yellow and red packaging. While the brand has global origins, the product seen here is synonymous with Australian culinary history, where it became a staple pantry item.
Over the years, the ownership of the brand has branched into different regions. In Australia, the brand has been under the stewardship of McCormick & Company since the late 1990s. The manufacturing for the Australian market typically takes place locally using high-quality mustard seeds, maintaining the traditional strength and piquancy the brand is known for.
Globally, the mustard industry has seen significant consolidation. While the brand began as a family-run business in the United Kingdom, it is currently owned and managed by the American multinational food company, McCormick & Company. They oversee the brand's production, distribution, and marketing, ensuring the legacy of the 18th-century recipe continues into the 21st century.
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