Yorkie chocolate bar

Yorkie is a well-known chocolate bar originally launched in 1976 by Rowntree's of York in the United Kingdom. It was strategically designed as a chunky, substantial alternative to its competitors, famously marketed with a 'manly' image and the long-running 'It's not for girls' slogan, which was eventually retired in late 2011 to adopt a more inclusive brand identity. The product has maintained its reputation for being a thick, solid milk chocolate bar without segments.

In 1988, the brand underwent a significant ownership change when Nestlé acquired Rowntree's. Today, Yorkie remains a prominent part of Nestlé's confectionery portfolio. While the brand is quintessentially British and much of its production remains centered in the United Kingdom, specifically at Nestlé's factory in York, it is distributed and manufactured across various international markets under the Nestlé global network. The brand continues to evolve, offering various flavors like Raisin & Biscuit and Peanut while retaining its classic chunky shape.