Who Gives A Crap Toilet Paper

Who Gives A Crap is a mission-driven Australian brand founded in 2012 by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga. The brand gained international fame through a unique crowdfunding campaign where the founder sat on a toilet for 50 hours to raise the initial capital. The company operates as a social enterprise, donating 50% of its profits to help build toilets and improve sanitation in developing countries.

While the brand reflects its Australian roots in its marketing and headquarters, its manufacturing is strategically distributed. While a significant portion of production occurs in China to utilize recycled paper and bamboo sourcing, the company has expanded its manufacturing footprint to the UK and USA to serve local markets more sustainably. This approach aligns with their environmental commitment as a certified B Corporation.

Ownership of the brand remains private under the original parent company, Good Goods Pty Ltd. Despite raising significant investment rounds from private venture capital firms, the founders continue to lead the company, maintaining its status as an independent, impact-focused player in the consumer staples industry.