VELO Crispy Peppermint nicotine pouches

VELO is a leading brand of tobacco-free nicotine pouches that emerged from the merging of two previous European brands, EPOK and LYFT. Its history is deeply rooted in the Scandinavian tradition of snus, but modernized to remove tobacco leaf from the product entirely. The brand was pioneered to offer a smoke-free and spit-free alternative for adult nicotine consumers.

The product's manufacturing is centered in Sweden, long considered the global hub for pouch technology, though the brand's owner operates global facilities to meet regional market demands. The brand is a core part of the 'New Categories' strategy for its parent company, focusing on non-combustible alternatives to traditional smoking.

Today, VELO is owned and operated by British American Tobacco (BAT). Through a series of acquisitions and brand consolidations, BAT unified its global nicotine pouch portfolio under the VELO name. BAT is a major multinational corporation headquartered in London, United Kingdom, and is one of the world's largest companies in the nicotine and tobacco industry.