KiMs Havsalt Potato Chips

KiMs is a prominent Danish snack brand that has become a cultural icon for 'hygge' in its home country. The product shown, KiMs Havsalt (Sea Salt), is a classic crinkle-cut potato chip variety. As stated on the packaging with the phrase 'Made in Søndersø', the production takes place in the town of Søndersø on the island of Funen, Denmark, ensuring local freshness and support for regional manufacturing.

The KiMs brand was originally established in 1961 by the Danish company Odense Marcipanfabrik. Over the decades, it grew to dominate the Danish snack market. Since 2014, the brand has been under the ownership of the Norwegian conglomerate Orkla ASA, specifically managed through its Orkla Confectionery & Snacks division. Orkla is one of the largest consumer goods companies in the Nordic and Baltic regions, providing KiMs with a robust international corporate infrastructure while maintaining its deeply rooted Danish identity.