essie nail polish

Essie is one of the most recognized premium nail care brands in the world, renowned for its extensive range of colors and whimsical shade names. The brand was established in 1981 by Essie Weingarten in New York City, debuting with twelve initial colors that quickly became staples in salons. Its reputation for salon-quality results and trend-setting palettes allowed it to grow from a niche boutique brand into a global household name.

In 2010, the brand reached a massive new milestone when it was acquired by the global beauty giant L'Oréal. This acquisition expanded Essie's distribution beyond professional salons into the mass-market retail sector, including drugstores and supermarkets worldwide. While the brand maintains its American creative heritage, its production has expanded. Today, Essie products are manufactured in various locations across the United States and Europe to meet global demand, benefiting from L'Oréal's extensive international supply chain and advanced cosmetic research facilities.