Bull's-Eye BBQ Sauce

Bull's-Eye is a classic American barbecue sauce brand launched in 1985. It gained prominence for its bold, smoky flavor profile intended to capture the essence of authentic Western-style BBQ. While the brand originated in the United States and was famously promoted through associations with fast-food giants like Burger King, it has since become a global staple in the condiments aisle.

Ownership of the brand is currently split geographically. In North America, the brand is owned and produced by Kraft Heinz. However, for the European and specifically German markets (as seen in this retail flyer), the brand is part of the Kraft Heinz global portfolio. Manufacturing is conducted in various international facilities to serve local markets, including sites in the United Kingdom, Netherlands, and North America. The ultimate owner, The Kraft Heinz Company, is a multinational food conglomerate headquartered in the United States.