General Original Portion

Brand Origin and Manufacturing

General is a renowned Swedish brand of snus, a moist powder tobacco product placed under the upper lip. The brand was established in Sweden and is primarily manufactured there. However, production also occurs in other locations to meet global demand.

Ownership Structure

The original company behind the General brand is Swedish Match, a Swedish company specializing in the production of snus and other tobacco products. In 2006, Swedish Match sold its U.S. tobacco business, including the General brand, to Altria Group, a leading American corporation in the tobacco industry headquartered in Richmond, Virginia. As a result, Altria Group became the ultimate owner of the General brand, while Swedish Match continues to produce the product under the General name.

Product Details

General Original Portion is a classic Swedish snus known for its rich tobacco flavor with notes of bergamot, tea, hay, and leather. Each can contains 24 large portions, each weighing 1 gram, with a nicotine content of 8.5 mg per gram. The product is available in various formats, including Original Portion and White Portion, catering to different user preferences.