KiMs Snack Chips Sour Cream & Onion

KiMs is one of the most recognizable snack brands in Denmark, particularly famous for its unique 'Snack Chips' line which features a distinct square-cut, corrugated texture. The product shown is the Sour Cream & Onion variant, a staple in the Nordic savory snack market.

Originally founded in Denmark in the 1960s, the brand was established by the Odense Marzipan factory. Over the decades, it grew to become a market leader in the Danish crisps and snacks sector. Today, the brand is part of a larger international portfolio, ensuring its presence across Scandinavia while maintaining its primary production and deep cultural roots in Denmark. The brand is well-known for its humorous marketing and long-standing association with local Danish culture.

Ownership of KiMs has transitioned through large Nordic consumer goods groups. It is currently a core brand within the Orkla Confectionery & Snacks division, which manages several of the region's most beloved food brands. Orkla, headquartered in Norway, oversees the manufacturing and strategic direction of KiMs, keeping production focused in Danish facilities such as the factory in Søndersø.