HAÁLS Swimwear

HAÁLS is a premium resort wear brand founded in Greece, specializing in swimwear and clothing inspired by the Mediterranean's natural colors and timeless 1950s style. All products are designed and crafted in Greece by experienced artisans, using sustainable materials like recycled polyamide. The brand's name combines 'Hellas' (Greece) and the ancient Greek word 'ἅλς' (salt), symbolizing the essence of the sea and its life-giving properties. HAÁLS is owned by PROMISO GP, a Greek company dedicated to producing high-quality, locally made fashion.