Rituals The Ritual of Sakura Recovery Hand Balm

Rituals is a luxury lifestyle and cosmetics brand founded in 2000 in Amsterdam, the Netherlands, by Raymond Cloosterman. The brand was established with the philosophy of transforming daily routines into more meaningful moments, drawing inspiration from ancient Eastern traditions.

The 'The Ritual of Sakura' collection is one of the brand's signature lines, inspired by the Japanese Hanami ceremony that celebrates the beauty of cherry blossoms. While the brand carries a strong Asian aesthetic, it is a Dutch company with most of its manufacturing operations concentrated in the European Union, specifically in Germany, to maintain quality and sustainability standards. Rituals is a certified B Corp, which reflects its commitment to social and environmental performance. Today, the brand operates as an independent entity and remains headquartered in its original home of Amsterdam.