The Ordinary Hyaluronic Acid 2% + B5 Serum

The Ordinary is a Canadian skincare brand founded by DECIEM, known for its minimalist and ingredient-focused formulations. The brand's mission is to provide effective skincare solutions at accessible price points, challenging traditional beauty industry norms. In 2017, Estée Lauder Companies acquired a minority stake in DECIEM, and by 2021, they became the majority shareholder, making The Ordinary a subsidiary of Estée Lauder. The Hyaluronic Acid 2% + B5 Serum is one of their popular products, designed to provide deep hydration by attracting moisture to the skin, suitable for all skin types, especially dry or dehydrated skin.