BRAVO Apelsinjuice

BRAVO is a Swedish brand specializing in fruit juices, particularly orange juice. The brand was originally created by JO Bolaget, a Swedish company. In 2003, JO Bolaget introduced new flavors like Apelsin, Äpple & Mandarinjuice and Äpple & Päronjuice, expanding its product line. JO Bolaget was a joint venture between Arla Foods and Skånemejerier. In 2003, Arla Foods, a cooperative dairy company headquartered in Denmark, became the sole owner of JO Bolaget, making BRAVO a part of Arla Foods' portfolio. Today, BRAVO continues to offer a variety of fruit juices, including its signature Apelsinjuice, under the ownership of Arla Foods.