Made O'Meter
Discover where a brand or product originates
ASICS, an acronym derived from the Latin phrase 'Anima Sana In Corpore Sano' meaning 'a sound mind in a sound body,' was founded in 1949 by Kihachiro Onitsuka in Japan. The company began by producing basketball shoes and expanded its product line to include a wide range of athletic footwear and apparel. In 1977, Onitsuka Co., Ltd. merged with GTO Co., Ltd., and JELENK Co., Ltd. to form ASICS Corporation. The brand's name reflects its philosophy of promoting physical and mental well-being through sports. ASICS products are manufactured in various countries, including Vietnam, Indonesia, China, and Cambodia, utilizing advanced production technologies. The company remains headquartered in Kobe, Japan, and continues to be a leading global brand in the sporting goods industry.
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