LU Kiks

LU is a historic French biscuit brand founded in 1850 by Jean-Romain Lefèvre and Pauline-Isabelle Utile in Nantes, France. The name 'LU' is derived from their initials. The brand is renowned for its classic, buttery biscuits, most notably the Véritable Petit Beurre, which features a unique design symbolizing time: 52 bumps for the weeks of the year, 7 centimeters for the days of the week, and 24 holes for the hours of the day. LU's product range includes beloved favorites such as Le Petit Écolier, Mikado, Pepito, Cracotte, and more, available in over 100 countries. In 2012, LU was acquired by Mondelez International, a multinational confectionery, food, and beverage company headquartered in Chicago, Illinois, USA. This acquisition expanded LU's global reach and modernized its packaging to appeal to new audiences, especially in markets like the UK and China. The brand's recent redesign features bold, bright colors and real product photography, with a focus on premium quality and French elegance. LU continues to grow rapidly, especially in the UK, where it is the fastest-growing brand in the special treat biscuits segment.