Toms Guld Barre milk chocolate

Toms Guld Barre is a classic Danish milk chocolate bar introduced in 1932 by Toms Gruppen A/S. The name 'Guld Barre' translates to 'Gold Bar' in English, inspired by a Toms employee's remark during a period of soaring cocoa prices: 'Given the prices, we might just as well cast products in pure gold!' This led to the creation of the Guld Barre, which quickly became a beloved treat among Danes. The original varieties were cream and bitter, and over the years, the product has expanded to include flavors like hazelnut, orange crunch, and salted caramel. The distinctive square shape of the bar makes it easy to break off pieces, enhancing its shareability. Toms Gruppen A/S continues to produce Guld Barre in Denmark, maintaining its status as a cherished confectionery item in the country.