Pop-Tarts toaster pastries

Pop-Tarts is an iconic brand of toaster pastries originally introduced by the Kellogg Company in 1964. The product was inspired by Post's 'Country Squares', but Kellogg's successfully beat them to market with an unrefrigerated version. Since its debut in the United States, it has grown into one of the most recognizable breakfast and snack brands globally.

Today, Pop-Tarts are primarily manufactured in the United States, with significant production centers located in facilities such as Grand Rapids, Michigan. The brand is currently owned by Kellanova, the snacking-focused successor company that emerged following the corporate split of the Kellogg Company in 2023.

As of 2026, the brand remains under the stewardship of Kellanova, which is headquartered in Chicago, Illinois. The brand's longevity is attributed to its vast array of rotating flavors and its deep-rooted presence in North American culture, where it continues to dominate the toaster pastry category.