Landliebe Erdbeeren Konfitüre

Landliebe strawberry jam is a well-known German breakfast staple. The brand was established in Germany in the 1970s, originally focusing on dairy products like milk and yogurt before expanding into fruit preserves and ice cream. It is positioned as a traditional, high-quality brand emphasizing natural ingredients and regional heritage.

While the brand has strong German roots, its ownership has transitioned through major dairy groups. Historically owned by Campina, it moved under the umbrella of FrieslandCampina through a merger. As of 2023 and looking into 2026, the Landliebe brand, along with other German assets, was acquired by the Müller Group. The products continue to be manufactured primarily in Germany to maintain their local market positioning.